Revialage is a line of hair care products created by Iconic Industry. On this project I worked closely with the art director on all aspects of branding, including logo design and product packaging. As a team we collaborated to create content for social media and direct marketing campaigns with display and video ads. I was responsible for the design of the email responses and retargeting emails.
With Revialage our premier product is the hair regrowth formula with Minoxidil. As a product used to restore and rejuvenate, the target audience is 55 and up. The inclusion of Minoxidil led to a branding strategy intended to give a clean, clinical feel, while still appealing to a younger customer. The Revilage brandmark is a stylized R representing a sprout rooting, or new growth.
I was responsible for designing automated email responses and notifications for the Revialage campaign. Working closely with a content developer I created emails that targeted abandoned shopping carts for potential recovered sales. Marketing automation platforms such as Klaviyo were used to manage campaigns. Emails were created with HTML or using the wysiwyg interface from services like Klaviyo.