ROOT ROOT
Root Root is a line of hair care products created by Iconic Industry. On this project I was lead designer. I closely worked with the art director on all aspects of branding, including logo design, product packaging, web design and landing page design. As a team we collaborated to create content for social media and direct marketing campaigns with display and video ads. I was responsible for the design of the email responses and retargeting emails.
With Root Root our premier product is the hair regrowth formula with Minoxidil. As a product used to restore and rejuvenate, the target audience is 55 and up. The inclusion of Minoxidil led to a branding strategy intended to give a clean, clinical feel, while still appealing to a younger customer. The Root Root brandmark is a circle with lines coming together representing regrowth and strengthing of hair.
The landing pages were built with HTML5 CSS and basic Javascripts. The ecom site was a customized template.
I was responsible for designing automated email responses and notifications for the Root Root campaign. Working closely with a content developer I created emails that targeted abandoned shopping carts for potential recovered sales. Marketing automation platforms such as Klaviyo were used to manage campaigns. Emails were created with HTML or using the wysiwyg interface from services like Klaviyo.
