Viabrance was a line of hair care products created by Iconic Industry. On this project I worked closely with the art director on landing page designs and WordPress blog. As a team we collaborated to create content for social media and direct marketing campaigns with display and video ads. I was responsible for the design of the email responses and retargeting emails resulting.
Working closley with the art director I designed and developed a series of landing pages for Viabrance Hair. These pages were an important part of the free trial strategy.
Landing page was created with customized html template.
I was responsible for designing automated email responses and notifications for the Viabrance campaign.I worked closely with a content developer to create emails that targeted abandoned shopping carts for potential recovered sales. Marketing automation platforms such as Klaviyo were used to manage campaigns. Emails were created with HTML or using the wysiwyg interface from services like Klaviyo.