Iconic Industry launched Revialage, a line of distinguished hair care products. As part of this project, I collaborated closely with the art director on numerous facets of branding. This included crafting the logo design, product packaging, and devising impactful content for social media platforms as well as direct marketing campaigns utilizing display and video advertisements. Our flagship product under Revialage is the hair regrowth formula infused with Minoxidil. Created to rejuvenate and restore, it caters to customers aged 55 and above. However, our branding strategy was carefully planned to resonate with a clinical, clean aesthetic, while simultaneously attracting a younger clientele. The Revialage logo features a stylized 'r', emblematic of a sprouting root, signifying new growth and fresh beginnings.
In my role with Revialage, I spearheaded the design process for automated email responses and notifications. Collaborating intimately with a content developer, we crafted targeted emails that addressed abandoned shopping carts, aiming to recover potential sales. Leveraging the capabilities of marketing automation platforms like Klaviyo, we effectively managed and executed our campaigns.