Root Root represents another successful line of hair care products, crafted by Iconic Industry. In this project, I had the opportunity to serve as the lead designer, engaging in close cooperation with the art director across various branding dimensions. This involved an intricate process of shaping the logo design, designing the website, and devising engaging landing pages. Our joint efforts extended to generating compelling content for social media and conducting direct marketing campaigns enhanced with display and video advertisements. The hallmark product under the Root Root banner is our hair regrowth formula, fortified with Minoxidil. This restoration and rejuvenation solution primarily targets customers aged 55 and above. With the incorporation of Minoxidil, our branding approach was designed to convey a pristine, medical aesthetic, while simultaneously retaining its appeal to a younger demographic. The Root Root logo embodies this ethos, featuring a circle with converging lines, symbolizing the regrowth and strengthening of hair.
As a skilled graphic and web designer, I played a pivotal role in the success of the Root Root campaign by crafting visually appealing and effective automated email responses and notifications. Collaborating closely with a content developer, I designed emails specifically aimed at re-engaging users with abandoned shopping carts, resulting in increased potential for recovered sales. To streamline the process, I utilized marketing automation platforms like Klaviyo to efficiently manage the campaigns. By leveraging my expertise in HTML coding and utilizing user-friendly interfaces like Klaviyo's wysiwyg editor, I ensured the creation of engaging and impactful emails.
I played an integral role in driving the success of Root Root's direct marketing campaigns through strategically crafted landing pages. Collaborating closely with the marketing team and art director, I took charge of both the design and development aspects of these crucial pages. Here is a glimpse of an exemplary landing page I designed as part of this collaborative effort.
In close collaboration with the marketing team and art director, I took the lead in creating Root Root's exceptional e-commerce website. I assumed full responsibility for both the design and development aspects of the project, ensuring a seamless and engaging user experience.
To ensure that Root Root's valued clients fully comprehended the optimal utilization of their hair care products, I conceptualized and designed a comprehensive landing page. This dynamic page not only provided step-by-step instructions on product usage but also offered invaluable tips and tricks for maximizing the benefits of each item. From ideation to execution, I took charge of both the design and development aspects of this informative landing page, delivering an engaging and user-friendly experience.