TACLIGHT

PROJECT

Taclight, a prominent brand offering a range of flashlights, lanterns, and lamps, was a remarkable creation by Iconic Industry. As a key collaborator with the art director, I played a crucial role in designing captivating packaging for Taclight. In addition to my packaging design responsibilities, I closely collaborated with the marketing team on various aspects of the brand's digital presence. This included crafting visually stunning landing pages, websites, and infographics that effectively conveyed the unique features and benefits of Taclight products. Moreover, I took an active role in designing and building impactful social media direct marketing ads and video campaigns, further amplifying the brand's reach and engagement. To optimize customer interactions and strengthen brand loyalty, I also contributed to the design of email responses and retargeting emails, ensuring a cohesive and visually appealing communication strategy. Through these multifaceted design efforts, I played a vital role in driving Taclight's success and establishing its distinctive presence within the market.

MY ROLE

Packaging Design
Marketing
Email Designs & Development
Social Media Content
Direct Marketing Ads/Videos
Landing Page Designs & Development
Product Photography

Packaging Design

In a collaborative partnership with the art director, I embarked on the exciting endeavor of creating captivating and informative packaging designs for the Taclight product line. With a meticulous eye for detail and a deep understanding of the brand's identity, I crafted designs that not only caught the eye of consumers but also effectively conveyed the essence and features of the Taclight products. By harmonizing aesthetics with functionality, I ensured that the packaging not only stood out but also provided valuable information to potential customers. Through this collaborative effort, we successfully enhanced the overall visual appeal and market positioning of the Taclight product line.

Taclight Infographic/Landing Page

I take pride in showcasing an example of my expertise through an infographic landing page that I developed in close collaboration with the marketing team. This particular landing page was created to support the Taclight self-defense campaign, conveying important information in a visually engaging manner. The infographic elements were strategically posted on popular social media platforms such as Facebook and Pinterest, maximizing their reach and impact. By leveraging my design skills and working harmoniously with the marketing team, I successfully contributed to the campaign's objectives of promoting Taclight's self-defense products and generating awareness among the target audience.