VIABRANCE - Mark Begin Designs

Viabrance Healthy Hair Care

PROJECT

Viabrance, an esteemed brand of hair care products developed by Iconic Industry, offered me the opportunity to collaborate closely with the art director on an array of impactful design projects. Working hand in hand, we dedicated our expertise to crafting captivating landing pages and WordPress blog. As a collaborative team, we also spearheaded the creation of compelling content for social media platforms and executed dynamic direct marketing campaigns featuring engaging display and video ads. Within these campaigns, I took charge of designing email responses and retargeting emails, ensuring they aligned seamlessly with Viabrance's visual identity and effectively communicated key messages to target audiences. By contributing my design skills to these various facets of the project, I played a pivotal role in enhancing Viabrance's digital presence and reinforcing its position as a leading hair care brand.

MY ROLE

Marketing
Email Designs & Development
Social Media Content
Direct Marketing Ads/Videos
Landing Page Designs & Development
Product Photography
Photoshoot Assistant

Email Campaign

I took charge of designing automated email responses and notifications for the Viabrance campaign. Collaborating closely with a skilled content developer, we devised targeted email strategies to reclaim potential sales from abandoned shopping carts. To streamline and optimize our efforts, we utilized powerful marketing automation platforms like Klaviyo to effectively manage our campaigns. In the process, I employed my expertise in HTML coding and leveraged user-friendly interfaces such as Klaviyo's wysiwyg editor to create visually appealing and engaging emails. By seamlessly blending design and functionality, we ensured that our emails effectively captured the attention and interest of recipients, ultimately boosting the chances of recovering abandoned sales.

Offer Landing Page

In close collaboration with the art director, I undertook the design and development of a series of impactful landing pages for Viabrance Hair. These pages played a crucial role in driving the success of the direct marketing campaign, particularly in promoting the brand's free trial strategy. Below is an exemplary landing page that I personally designed and developed, incorporating the brand's key elements and captivating aesthetics.